The extreme test Viral Campaign for the launch of the Samsung S4 Active. Client: Samsung Agency MOSAICOON ROLE CREATIVE DIRECTOR Strategy and Results Samsung launched a viral campaign for the new Samsung Galaxy S4 Active into the Italian market. The campaign consists of a viral video-test titled “Samsung Galaxy S4 Active: the most extreme test”. The video, had over 615,000 views on YouTube in less than a month, positioning itself on the homepage for the whole campaign period and generating over 6,000 interactions within the most popular social networks. Credits Production company: Mosaicoon Director: Alois Previtera Editor: Alessandro Albanese Creative Director: Alessandro Albanese, Davide Iacono