Meglio dormire Online commercial for the launch of Armonia by Nathura. Client: Nathura Agency MOSAICOON ROLE CREATIVE DIRECTOR Strategy and Results Samsung launched a viral campaign for the new Samsung Galaxy S4 Active into the Italian market. The campaign consists of a viral video-test titled “Samsung Galaxy S4 Active: the most extreme test”. The video, had over 615,000 views on YouTube in less than a month, positioning itself on the homepage for the whole campaign period and generating over 6,000 interactions within the most popular social networks. Credits Production company: Out4frame Director: Carlo Loforti Dop: Giuseppe Pignone Editor: Alessandro Albanese Creative Director: Alessandro Albanese